Everyone cannot live without water, and drinking vessels are very important to people. And today we would like to discuss the drinkware industry trends and how we can learn from them. It carries safe fluids and keeps us healthy. And a stylish drinkware will make you feel more confident and happy. (We searched for below dates from Amazon)
Top 1, Stanley Stainless Steel Vacuum Insulated Tumbler with Lid and Straw for Water, Iced Tea or Coffee
This Stainless Steel Vacuum Insulated Tumbler with Lid and Straw sales more than 47452pcs online with high score. And the price is not cheap, why do people want to pay more?
1. Long histroy company for water bottle
Stanley Company is actually a very old company with selling water bottle, founded in 1913.
2.Iterate metal water bottle design to cater to new consumer groups
Because he realized that women pay attention to the appearance of metal water bottle, Stanley did not stick to the original insulated water bottles style, but catered to women’s aesthetics and preferences and quickly launched new insulated water bottles.
It’s extremely rare for a brand so old to be able to reinvent itself so much, especially for a specific group of consumers that is the exact opposite of its historical positioning.
3.Understand the power of new media and the cutting edge of marketing thinking for drinkware
In November 2023, a foreign woman shared a video on TikTok: her car was on fire. The only thing intact in the car was the Stanley drinkware water bottle, and the ice cubes in the glass had not completely melted.
This video attracted huge attention and discussion across the Internet and became a top “hot search” with hundreds of millions of views in total. And CEO gave the woman a new car of the same model as a gift.
Overnight, thousands of consumers remembered Stanley’s excellent performance and started buying its products.
4. water bottles Joint sales, hunger marketing, and various marketing methods are used
Stanley changed from the water bottles traditional large-scale product order model to a limited series sales model.
Every new water bottle is sold out quickly, and the waiting list for the new thermos water bottles once exceeded 150,000 people.
Being able to buy Stanley’s new stainless steel water bottle has become a privilege and a status symbol, making consumers flock to it.
What do we learn from the their successful point in the drinkware industry?
In the drinkware industry, stanley’s success lies in its ability to adapt to changing consumer preferences, leverage the power of new media, and employ innovative marketing strategies. The company’s long history has not hindered its ability to resonate with new audiences, making it a standout example of successful brand evolution and market engagement.
Top2,Owala Insulated Stainless Steel Water Bottle with Straw for Sports and Travel
Owala Insulated Stainless Steel Water Bottle also has a very good performance in sales on Amazon. It has a record number of 32,369 pieces.
Its success is also inseparable from the following points:
1. Design of metal tumbler
First of all, Owala is a brand known for its innovative and high-quality moisturizing metal tumbler. And they specialize in making water bottles and drinkware that enhance the drinking experience by combining functionality, style and sustainability. We can see from this picture that they have a stronger sense of design. The special design on the lid enhances the user’s experience with their mouth.
In terms of color design, they are also more colorful. It can satisfy more users’ choices.
2. Cleaning of tumbler cup
The lids of Owala’s water bottles are relatively easy to clean, and this kind of tumbler cup also have built-in filters and convenient carrying handles. Tumbler cup from this top 2 product all incorporate these features. Maximize the function of the cup. Moreover, this tumbler cup has a larger diameter and is easier to clean.
3. Thermal insulation of the stainless steel tumbler
The double-layered stainless steel tumbler can keep cold for 24 hours. Improvements have also been made in this aspect.
Top 3, STANLEY IceFlow Stainless Steel Tumbler with Straw
Of the three, Stanley barnds stainless steel tumbler with straw accounts for two. This is a veritable stainless steel tumbler of the bright one. And it sales 24788 pcs.
FuWinn Houseware Keep up with The Times, these hot selling stainless steel tumbler is available, including the sample.
FuWinn Housewares has more choices and more styles of stainless steel tumbler. Below is part of our presentation. We advocate brand protection and quality control. Always put quality first.
FuWinn Housewares distinguishes itself through its wide-ranging product (like stainless steel tumbler, coffee tumbler, glass tumbler, plastic cup ect) choices, style diversity, advocacy for brand protection, and unwavering commitment to quality control. By consistently prioritizing quality, we ensure that our customers receive products that not only meet but exceed their expectations. FuWinn Housewares stands as a brand that not only offers variety but also prioritizes the trust and satisfaction of its valued customers.
